The FCC is currently investigating televisions stations across the US for allegedly airing video news releases (VNRs) as news stories. These VNRs came from the Bush administration, as well as several corporations like Pfizer and Mars. The VNRs usually showed the producing entities in a more positive light than a less-biased news report may have. For example, the State Department released a VNR showing an Iraqi-American thanking Bush for the fall of Baghdad, according to the article from The Independent. The State Department was one of twenty federal agencies that produced and released VNRs.
I remember seeing a story they did on this a few weeks ago. I think it may have been on The Daily Show, but I’m not sure. Basically, the television stations would air these "stories" during the evening news. In many instances, the VNRs are basically a commercial for a product. However, the sources or producers of the VNRs were rarely, if ever, disclosed.
I know that there is bias and favoritism in all types of media, but I think that it should be made explicitly clear to the audience of a news program that they are viewing propaganda or advertisements, and not news stories. The American press has a responsibilty to be forthright with their readers and watchers. I hope that any station found to have aired VNRs as news stories face the appropriate penalty.
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