ask-mark.com

GM is requesting that its Saturn dealers put a Toyota Camry on their showroom floors. Saturn dealers can put a Honda Accord on the showroom floor instead of or in addition to the Camry. According to Toyota’s Wade Hoyt, this just takes the trash talking of the competition one step further.

Through focus groups, GM has discovered that many customers liked the Saturn Aura over its competition when compared side-by-side without any brand name badges. I have not had to buy a car straight from a dealership. If I did, I would appreciate being able to see the competition without having to trek across town to visit the other dealers. Then again, I would probably choose a car before leaving the house, and only visit the dealer for a test drive and to seal the deal.